I want to start this by letting you all know that Canon USA paid for my flights and Hotel in LA and Canon UK paid for my flights and Hotel in Berlin.
That’s just in case anyone wants to accuse me of having been bought.
I can be bought, I’ve published the price several times and nobody comes up with it, just so you know, for $3,000,000 I will say nice things about any piece of shit.
Under that and you get what you get…
There has been a lot of discussion as to whether Canon have missed the mark, both on cost and performance, with the C300.
I wanted to go to the European launch so that I could see the material shot on the camera projected on a large screen again, I got that plus a film shot in France in a very different way to the US films, much more err “European”
I loved it.
The European launch was very different to the LA one and in a lot of ways was better, certainly better at connecting with the people who were likely to buy or use it.
A nicely theatrical reveal of the kit, the walls of the theatre we were watching the film in pulled back to show a number of different areas to play with the kit. There were areas with DSC charts and you could see the effect of the different gammas and colour settings and resolution charts, there was a severe low light set which clearly demonstrated how low the noise level of the camera was. It was much easier to get your hands on kit and play with it.
Quantel had a Pablo with the rushes from the films loaded and I was able to try some grading to see what happened when I pushed things, the images didn’t fall apart.
The point was made that in the EU we make 50% more films per year than the US does. We also make a lot more TV series. The reason for this is it’s as if in the US Texans only made films and TV series for Texas. Of course because of this we have to work with much smaller budgets.
Bearing the smaller budgets in mind and how much everyone likes the look of Canon stills cameras the C300 is going to be huge here.
Unlike the Sony F3 it produces recordings onboard that meet the broadcasters requirements, using the F3 means you have to use an external recorder as well. I’ll mention Scarlet here as well because once you add V/F and everything else you need to shoot it’s about the same price.
Of course a huge advantage of the Canon is that, as the Alexa has shown, a camera that produces edit ready material that doesn’t need processing is a winner.
The Canon uses bog standard CF cards, not esoteric SxS cards or very expensive SSD’s just the cards that you can buy from automats in airports!
The range of EF lenses is amazing and once you stop to think for a second you realise that the WiFi control of Iris and Focus can easily be built on to provide us with proper remote controls for a fraction of the price of current kit.
Oh and of course the pictures look stunning, I really don’t want to talk numbers, I got into this business to make pictures, I didn’t talk numbers when I shot film, I didn’t talk numbers when I shot video, it’s only since people started to use numbers as a marketing game that they have become important.
Get back to your roots as image makers and look at the pictures.
This camera is going to be huge.
And when they bring out a full 10 bit 4:4:4 4K, and they will, a lot of companies are going to look very sick indeed.