Accurate pictures or not?

I see and hear comments all the time about accurate colour and gamma reproduction and I always find myself wondering why.

My job isn’t to make accurate pictures, its to make pictures that effect an audience.

They may be pretty, they may be brutal but the last thing they will be is accurate!

The pictures will reflect the story I am trying to tell or the product that I am trying to sell, they will have nothing to do with reality or accuracy.

I don’t want an accurate camera, just as I never wanted an accurate film stock, I want a camera that is malleable, that can produce images that can be changes in any way that I like.

I’ve had problems in the past because the curves I use to de-log images aren’t accurate, well of course they’re not! I never intended them to be.

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